Lars Jörnow

Partner, Stockholm

Lars is passionate about ideas and products that have a mass-market appeal, and his primary focus is on consumer startups.

A gamer at heart, Lars joined King in 2009 and spent his first year there playing more than 10,000 different flash games. Testing and deciphering what game mechanics and characteristics work for a mass audience helped Lars produce King’s first Facebook games and then later on set-up the company’s mobile games division. As VP of Mobile, Lars led the team that went on to develop and launch the global, cross-platform phenomenon Candy Crush Saga - the most downloaded and top grossing mobile game in history. Whilst at King, Lars was also responsible for starting the company’s Growth team as VP of Growth and heading up King’s experimentation unit, King Labs. With his track record, Lars has been at the forefront of the casual gaming revolution, opening up gaming to people that had never played (or even thought of playing) games before.

As a founding partner at EQT Ventures, Lars is passionate about ideas and products that have mass-market appeal and is always on the lookout for the next generation of consumer-centric companies. Having joined King at the start-up phase - with around 50 employees - and supported its growth into a global industry giant with more than 2,000 people, Lars is able to share his learnings from the journey. At EQT Ventures, Lars has partnered with the Small Giant Games team and continues to work closely with WarDucks, Popcore, Natural Cycles and Holidu, among others.

Lars has three young kids, loves to play games (both with and without the kids), and tries to stay in shape physically and mentally by playing chess, poker, tennis, and sometimes even a short run.

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