Today’s healthcare industry is under huge pressure from all sides. One of the most significant forces contributing to this squeeze is the growing ageing population. Thanks to medical advances, the number of people aged 60 or above is expected to more than double by 2050 to 2.1 billion. In Europe alone, a quarter of the population already falls into this age group. This has many implications for healthcare organizations, medical professionals, hospitals, and caregivers, as well as families and friends. To ensure that people stay happy, healthy and independent in their older age, healthtech now has to step up and play a vital role in propelling the healthcare industry into the future.