Born and raised in Gothenburg, Sweden, Gustav launched his first startup while still in high school. Following a stint as an award winning advertising creative and developer, Gustav co-founded and became the CEO of Burt, a startup studio focused on data-first products.
Over the next decade, Burt established offices in Stockholm and New York and launched products at conferences such Techcrunch50 and DEMO, many used daily at the world's leading internet companies, media groups, and consumer brands. In parallel, Gustav established himself as an active supporter of other early-stage startups, often acting as a bridge to the New York ecosystem for European companies, including EQT.
In 2022, Gustav joined EQT Ventures as an Entrepreneur In Residence, leading the development of a new, AI-driven approach to startup discovery and due-diligence, which influenced a significant number of investments during 2023. Gustav is now transitioning to the role of Partner, while continuing to support the expansion of a newly formed quantitative research team in Stockholm. In this role, Gustav will continue following his passion for accelerating the velocity of innovation. Ideally, he partners with early-stage founders that develop platforms or networks designed to provide other scientists, builders and entrepreneurs with the leverage they need to create lasting, transformative change.