Ashley is an American engineer with formal education in the physical sciences. A need for speed and the desire to see meaningful products in the hands of millions of users led her to tech. She worked with media brands at Bonnier and saw the scaling of Toca Boca from launch to over 50 million MAUs before joining the Stockholm office of EQT Ventures in advance of the Fund I launch in 2016. Ashley has helped lead EQT Ventures’ investments and ongoing work in companies such as Instabee, AnyDesk, Anyfin, Peakon, and evroc.
Her focus is on the perspective and the experience of the user, and on why things work. As an investor she looks for opportunities where systemic change is inevitable. She believes in the superpowers held by mission-driven teams and hence spends much of her time with founders with ambitions for changing the world.
Ashley grew up in the Southwest US and played in symphony orchestras for 20+ years. With her viola on the shelf, she now spends her free time with her husband and three young children, and enjoys seeing tech through their eyes.