EQT Ventures leads Verto Analytics’ Series B funding

Today EQT Ventures is happy to welcome Finnish-American Verto Analytics to the family. Verto Analytics provides audience measurement solutions for a multi-screen world, and since the EQT Ventures team likes both data measurement and screens, leading the B round investment was a no brainer.

Alongside EQT Ventures, the $16.1M Series B round also included series A leads, Conor Venture Partners and Open Ocean Capital, along with new investors, Vision+ (Tero Ojanperä), Finnish Industry Investment, and additional angel investors also participated in the Series B round, bringing the total capital raised to date to $23.9 million USD.

Verto will leverage the new funds to scale its services globally within the digital media, mobile app and gaming, adtech and Internet sectors and expand its global operations. Verto Analytics also announced the appointment of Ben Feder as Chairman of the Board, and Henrik Landgren of EQT Ventures as a new board member.

“Investing in Verto Analytics was an obvious choice. The media landscape has become increasingly complex with consumers accessing content across multiple screens and devices. Verto has deep expertise in cross-device audience measurement, and provides the most compelling solution for publishers, brands, and advertisers to more effectively measure today’s consumer. Verto also serves some of the fastest-growing industry verticals – mobile apps, streaming services and digital media – and is uniquely poised to capitalize on this tremendous growth,” said Henrik Langren, Analytics partner at EQT Ventures.

Read the full press release here

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